Digital Marketing
Digital Marketing Solutions
With the help of the right digital marketing strategy you can track your customer’s journey and custom tailor your offerings to their behavior.
The bottom line here is that you will connect and the customer gives back and eventually your will realize a higher revenue and ROI. On top of that you can get ahead of the competition as you earn people’s trust, and increase conversions.
DIGITAL MARKETING SOLUTIONS
With the help of the right digital marketing strategy you can track your customer’s journey and custom tailor your offerings to their behavior. The bottom line here is that you will connect and the customer gives back and eventually your will realize a higher revenue and ROI. On top of that you can get ahead of the competition as you earn people’s trust, and increase conversions.
Digital Marketing Audit
The first step in the formulation of a successful digital marketing strategy is to perform a competitive analysis. We will analyze your website using the latest tools. We will also survey the digital landscape and compare your website to that of your competitors. We will look into social media portals as well and try to fish out what works and what doesn’t depending on the niche or market segment that you are serving.
Search Engine Optimization (SEO)
SEO helps your business stand out. There are literally thousands of businesses competing against yours but with the help of search engine optimization, you increase qualified traffic to your business thus improving your visibility. It also helps increase your return on investment. With the implementation of SEO, your site’s usability is improved making it easier for customers to get the information they need since your site is easy to navigate. Of course, with the help of SEO, you will also boost brand awareness.
Search Engine Marketing (SEM)
SEM or search engine marketing is one of the most effective tools that you can use to grow your business. It provides your business with plenty of benefits. You can use it to place your products and services in the eyes of your target audience (i.e. people who are actually at the end of the buying cycle – they’re at the point where they are now ready to purchase something). In other words it will grab the attention of your prospects, leads, and current customers at the right time.
Social Media Marketing & Advertising
Social media marketing empowers your business to engage and interact with customers directly. You can use it to build customer rapport, drive quality traffic to your site, get new clients, and build your brand.
With the increase in brand awareness, you can also work on strengthening your brand image. This will be part of an overall digital reputation management scheme, which will eventually generate more leads as brand awareness increases.
Blog Creation and Management
Blogging creates a win-win situation for your company and your customers. 53% of marketers say blog content creation is their top inbound marketing priority and 57% of companies who have a blog reported acquiring a customer from their blog. (HubSpot, 2017) Content creation and management is a relatively easy, way to increase traffic to your site through SEO, and attract more potential customers. Also a well prepared blog will make you a thought leader in your industry where 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016)
Influencer Marketing
Word of Mouth (WOM) keeps its power in purchasing decisions. However, the meaning of WOM has shifted to a digital world. Today, consumers look at fellow influencer’s opinions to lead their purchasing decisions. Influencer marketing will serve your digital marketing goals by providing branded user-generated contents for your users.
Influencer marketing focuses on the opinion of leaders. That way you also influence the decision of potential customers. Word of mouth (WOM) marketing is still effective and 92% of customers use it in the digital age (Nielsen).
E-mail Marketing
E-mail marketing is a lively and effective way to connect with customers. E-mail marketing is also a very personal way of reaching to your past, existing and potential customers.
In today's world, we can feel inundated with marketing emails, filling up our inbox and providing us with nothing. That's why it's so important to make sure that your message is timely, relevant and helpful to your audience. We can help you do that.
Email marketing and automation provides your business with a number of benefits.
Marketing Automation
Simply put, marketing automation refers to the use of software to automate marketing processes such as campaign management, customer data integration, and customer segmentation. More than 60% of marketers today make use of email blasts to communicate with customers. 13% of that number puts that other marketing activities on autopilot. Why do they do that?